In today’s evolving marketplace, where patient expectations continue to shape the way dental practices operate, one key aspect has made its way to the forefront: diversity and inclusion in marketing.
Understanding and implementing strategies to attract Premium Patients not only enhances the quality of care but also positions a practice for sustained success.
7 Principles for Attracting Premium Patients
Meet Karinna, Dental Assistant, Clinical Advisory Board Member, and Marketing Point of Contact. She has a busy job assisting a doctor at a well-established dental practice and she also takes a lead role in the practice’s marketing. How does she do it all? Find out in this informative and revealing video.
Calling All Dental Practices: We Have Some Important Advice for You
Last month we explored how hospitality can have a profound effect on the quality of dental care and contribute to the success of a practice. This month, we are diving into two more aspects that Dr. David R. Pearce considers to have been essential to his extreme success as a dental practitioner: greater comfort in dental treatments and adding value over time.
Quality in Dentistry: 3 Keys to Success – Part 2
Dental fear is a real challenge for so many patients and dentists alike. Patients who fear the dentist are usually the ones who need care the most, and dentists often struggle with how to help them set aside their fears to get the treatment they require. Thankfully, with more information widely available to the public and the option to use digital media as an educational tool, dentists have more opportunity than ever before to help their patients understand their fear and overcome it.
Targeting Patients with Dental Fear
What’s the difference between a corporate and a private dental practice in the eyes of a patient? In most cases, there is none. Dental practice owners, of course, can rattle off a list of things that make a private practice different from a corporate one. But… are they getting that across to their potential patients?
Corporate vs Private Dental Practice: How can Patients Know the Difference?
When it comes to marketing any business, data never lies. However, it is easy to let our personal tastes and inner voices prevail, even if we do not have the data to back it up. The business owner’s opinions certainly have a place in devising their marketing plans, but they should never become an obstacle to success. And that is why I always use hard numbers to guide my marketing plans rather than gut feelings.
Data-Driven Decision Making: Using Metrics to Drive Success & Not Your Gut
Did you miss our LIVE expert panel discussion about Unlocking Your Practice’s Hidden Profits? For the first time, I am giving instant access to a replay of the full discussion.
5 Ways to Recover Revenue You’re Leaving Behind
When a dental practice hires a marketing agency, they usually have great expectations, and that’s what I love to see! Working with a practice that is enthusiastic about marketing makes my job even more satisfying than it already is.
How NOT to waste your marketing investment
If your marketing seems generic or (heaven forbid) boring, it’s time to wake it up! Customizing content, telling your story, focusing on patient needs, and having a solid strategy in place will make your marketing more interesting without making it “weird”, and you will notice that the quality and quantity of patients coming to your practice will improve.
