Dental fear is a real challenge for so many patients and dentists alike. Patients who fear the dentist are usually the ones who need care the most, and dentists often struggle with how to help them set aside their fears to get the treatment they require. Thankfully, with more information widely available to the public and the option to use digital media as an educational tool, dentists have more opportunity than ever before to help their patients understand their fear and overcome it.
What’s the difference between a corporate and a private dental practice in the eyes of a patient? In most cases, there is none. Dental practice owners, of course, can rattle off a list of things that make a private practice different from a corporate one. But… are they getting that across to their potential patients?
When it comes to marketing any business, data never lies. However, it is easy to let our personal tastes and inner voices prevail, even if we do not have the data to back it up. The business owner’s opinions certainly have a place in devising their marketing plans, but they should never become an obstacle to success. And that is why I always use hard numbers to guide my marketing plans rather than gut feelings.
Did you miss our LIVE expert panel discussion about Unlocking Your Practice’s Hidden Profits? For the first time, I am giving instant access to a replay of the full discussion.
When a dental practice hires a marketing agency, they usually have great expectations, and that’s what I love to see! Working with a practice that is enthusiastic about marketing makes my job even more satisfying than it already is.
If your marketing seems generic or (heaven forbid) boring, it’s time to wake it up! Customizing content, telling your story, focusing on patient needs, and having a solid strategy in place will make your marketing more interesting without making it “weird”, and you will notice that the quality and quantity of patients coming to your practice will improve.
There are plenty of patients for every dental practice to be successful, which is why we never want our clients to obsess over what others are doing as far as pricing, promotions, or advertising. However, we do actively encourage them to stay aware of what is going on around them in general.
Has your marketing strategy been producing the results you want? Do you feel like your efforts are falling flat? Perhaps it’s time to take a good look at your current marketing strategy and make some changes. Implementing three simple strategies could vastly improve the marketing results for your practice.
There are thousands of marketing and advertising agencies in the US, from huge, national corporations to tiny boutique agencies with a single owner, and everything in between. Obviously, not all marketing agencies are equal.
Marketing is an essential aspect of running a successful dental practice, but there is sometimes confusion around what portion of a practice’s budget should be dedicated to it.
