August marks ten years since Shaw Berg and I partnered to create My Dental Agency. When we started, I knew we had something special, but I didn’t realize just how special it was. I never doubted we would be successful, but I didn’t imagine we would blow all our goals out of the water. I had no idea how incredible our team would become, the caliber of clientele we would attract, or the impact we would have on the dental industry.
We have big news to share: My Dental Agency has again been recognized as one of Tampa Bay’s Best Places to Work! The Tampa Bay Business Journal released its 2025 list, and MDA came in at #9 in the “Small Company” category—two spots higher than last year.
Two practices—one in the Midwest and one in the Northeast—made a small but important shift in their approach. Instead of running traditional ads that simply asked patients to book a consultation, they used an implant survey to pre-qualify leads. The result? More predictable conversions, stronger patient engagement, and over $150,000 in treatment plans accepted—all within a few months.
As 2024 comes to a close, we’re reflecting on a year filled with meaningful milestones for our clients and our team. From clients achieving incredible success in their practices to exciting growth and accomplishments here at My Dental Agency, the year has reminded us why we love what we do.
Marketing agencies don’t just work with business owners, or in our case, dentists. In fact, most of the time, our main point of contact for a practice is an office manager, a marketing specialist, or a senior team member with coordinating marketing for the practice as one of their many responsibilities. Karinna, who is the marketing liaison for her practice and an MDA Clinical Advisory Board member was kind enough to record a quick video with advice for others in her position.
For the last 18 years, the Tampa Bay Business Journal has been ranking local employers in its annual list of Tampa Bay’s Best Places to Work. This year, My Dental Agency made the cut, coming in at #11 for businesses with 10 to 24 employees. The competition to get on the list is stiff. Companies must be nominated by their employees and go through a vetting process just to be considered. My Dental Agency clearly passed with flying colors!
Emily Stanley joined My Dental Agency in 2022 as a video designer and has since taken on the role of project manager as well. In her time with us, she’s hit the ground running, learning new skills and taking on challenges that test her innate creativity and problem-solving skills. While Emily is no stranger to digital marketing, most of her career and training have been in an entirely different area.
It has been nearly two decades since I started my career in dental marketing, and I have spent every year growing, learning, and succeeding. There are certainly other marketing companies out there who have started to court dentists, but few of them have the years of experience I do, and even fewer have spent the amount of time and effort myself and my team have specializing in digital marketing for dental practices. This is an important distinguishing factor for my company and my clients.
When it comes to dental practice marketing, custom social media content is not just beneficial; it’s essential for reaching your audience where they are most active. If you are facing challenges getting your team engaged in content creation, take inspiration from the successful approach Karinna, one of our CAB members, took.
We asked CAB member Dr. Lee Brown — practitioner and partner at Brown & Gettings, DDS in West Chester, OH — to talk about his experience since his practice started working with MDA for digital dental marketing. He kindly made a video to share his thoughts, namely about ROI, or return on investment, and indirect marketing.
