In the ever-changing landscape of marketing, it’s hard to anticipate what new trends lie ahead. The good news is that there is research that can reliably predict patterns, allowing you to focus your marketing efforts more effectively. This year, video use will be on the rise. Here are some statistics and ideas that just might…
As a dentist and a business owner, you’ve already got your hands full. You probably find yourself worrying about all sorts of responsibilities that they didn’t teach you about in dental school: Hiring staff, bookkeeping, and office maintenance, among them. If bringing in new patients and retaining the ones you’ve got weigh heavily on your…
This article originally appeared in the January/2018 issue of the Academy of General Dentistry’s AGD Impact magazine. The beginning of a new year is the perfect time to reflect on the past year and consider what changes might be made to make 2018 even better. While most people will use the occasion to make personal…
This article originally appeared in the December/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. As a business owner, it is imperative for you to market your practice – unless you really crave alone time. Not only do you need to attract and retain patients, but you have to stay competitive and set…
The Difference Between Quality and Quantity in Patients So often, marketing efforts focus on bringing in more patients. That’s all good and well unless your new patients pop in for an exam and cleaning then disappear, never to be seen again. To make the most of your marketing, seek to appeal to more quality patients…
Spooktacular Marketing Ideas for Halloween Staying on top of marketing tasks can be daunting if you’re doing it consistently. Coming up with topics for blogs, making sure you post up-to-date pictures on your website, frequently posting fresh material on Facebook … all of this takes time. Even if you manage to find time, coming up…
The homepage for your practice website is akin to a first impression, so your instinct may be to put all of your experience, services, and equipment on that single page for the world to see. It’s a great way to let potential patients know, in one fell swoop, what you have to offer, right? Wrong.…
This article originally appeared in the September/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. Gone are the days of advertising in the Yellow Pages and relying on word-of-mouth to promote your practice. Sure, your patients are happy to refer you to their friends, but ultimately, it’s your practice’s online reputation that defines…
Is your marketing strategy missing something? Maybe your Facebook content is on fire, but you don’t know how to get more positive reviews. Or maybe your online reputation is sound, but your practice’s website has the EXACT same images and copy as that of your competitor down the street. The truth is, the BEST marketing…
Remember the days when MySpace was the social media platform to use? Well, these days, MySpace is obsolete, but we have more platforms to use than ever before: Facebook, Twitter, Instagram, Tumblr, LinkedIn, Reddit, Snapchat…the list goes on. But while it might be great entertainment to watch William Shatner live tweet or to use a…
