a picture of a phone with the tik tok app open showing our post

MyDentalAgency.com, Reputation Management, Social Media

Whatever your opinion about TikTok, there’s no denying it’s a popular social media platform with a growing number of content creators and users. Small business owners, especially, are finding TikTok to be a useful tool for promoting products and services and educating customers. You might be surprised to learn that a number of dentists have successfully created accounts, attracting thousands of followers. I know that TikTok is not for everyone, but for practices looking to grow their social media following, it can be an excellent addition.

Leveraging TikTok to Promote Your Dental Practice

Successful Social Media: Advice from a Marketing Expert

Published Articles, Social Media

Dental practices everywhere have discovered the marketing power of social media. They use their creativity to gain followers and likes on Facebook, Instagram, YouTube and TikTok. For dentists who are not social media savvy, the idea of creating a Facebook page may seem intimidating. Still, any practice can build a successful social media presence by following some basic principles.

Successful Social Media: Advice from a Marketing Expert

Advice, MyDentalAgency.com, Reputation Management, Social Media, Video

Dental fear is a real challenge for so many patients and dentists alike. Patients who fear the dentist are usually the ones who need care the most, and dentists often struggle with how to help them set aside their fears to get the treatment they require. Thankfully, with more information widely available to the public and the option to use digital media as an educational tool, dentists have more opportunity than ever before to help their patients understand their fear and overcome it.

Targeting Patients with Dental Fear

Published Articles, Reputation Management, Social Media, Website

Have you recently tried to search a business, service provider, or medical professional on the internet only to find that they don’t have any real online presence to speak of? Maybe you can find the phone number and address on Google, but no website. Maybe you find them on Facebook, but there hasn’t been a post in over a year. Maybe you locate a website, but it does not contain much useful information other than contact details. How likely are you, as a consumer, to trust that business or professional?

Dental Practices Online: Why It Is Important to Have an Online Presence

Advice, MyDentalAgency.com, Reputation Management, Social Media

Instagram is one very popular social media platform — it has over a billion users. We love it and we think more dental practices should be using it as part of their digital marketing strategy. It’s an easy way to create awareness around your practice’s brand and reach more potential patients. Just follow the steps we have outlined for you here, and you’ll be on your way to becoming an Instagram aficionado in no time.

What you need to know about Instagram in 2022

Advice, Content Management, Email Marketing, Marketing, MyDentalAgency.com, Reputation Management, Social Media, Website

Dental practices interested in expanding their marketing efforts or perhaps just venturing into digital marketing for the first time may be in the dark about some of the major differences and potential consequences of handling things in house versus trusting it all to a marketing agency. In fact, the differences can be quite significant, and it is important to know about them before making a decision on which direction to go.

DIY Marketing vs. Using a Professional Marketing Agency

Advice, Content Management, MyDentalAgency.com, Reputation Management, Social Media

To Instagram or Not to Instagram These days, having a strong online presence is an essential part of a business’s marketing strategy. A well-developed website is a must, and many have found success with Facebook as well as other digital marketing strategies to create visibility online. Instagram has also become an attractive marketing tool. But…

To Instagram or Not to Instagram