Scroll through Instagram or TikTok these days and you might notice something unexpected—dentists are going viral. Not for trendy dances, but for teeth tips, candid clips about diet and decay, and dramatic smile transformations. Their videos rack up thousands of views, and their practices are booked solid.
A blog can do much more than boost your SEO. It’s an opportunity to reflect on your priorities, highlight your practice’s expertise, and show patients the kind of care they can expect from your team.
Patients today are savvier than ever. They’re asking better questions, doing their research, and making more intentional choices about their health. They want providers who think beyond quick fixes and who understand that what happens in one part of the body can impact the rest.
You can have the best technology, the friendliest team, and years of experience, but if your online reputation doesn’t reflect that, prospective patients may never make it through your door. The American Dental Association reports that 84% of patients trust online reviews as much as recommendations from friends and family. It might be hard to believe, but in today’s digital-first world, your online presence may matter as much as your in-office experience.
As 2024 comes to a close, we’re reflecting on a year filled with meaningful milestones for our clients and our team. From clients achieving incredible success in their practices to exciting growth and accomplishments here at My Dental Agency, the year has reminded us why we love what we do.
Running a dental practice is more than just providing exceptional care—it’s about ensuring patients find you, trust you, and keep coming back. But how much should you invest in marketing to make this happen? Many practices struggle with this question, often spending too little or without clear direction.
Most dental practices believe they’ve created an environment where patients naturally want to return. After all, exceptional service and quality care should be enough, right? But as Karinna, a dental assistant and member of My Dental Agency’s Clinical Advisory Board (CAB), recently shared, it takes more than just good care to turn one-time patients into lifelong ones.
Many dental practices believe they don’t need to worry about the competition down the street. After all, with a larger team, cutting-edge technology, or a more personal approach to patient care, it’s easy to assume your practice naturally stands out. While these strengths may hold true in real life, they can be lost when prospective patients search online. Their decision often boils down to what they can find on the internet—which may not always reflect the true patient experience your practice delivers.
This article originally appeared in the October/2024 issue of the Academy of General Dentistry’s AGD Impact magazine. Revealing Your Practice’s Personality Through Digital Marketing: Adapting to Changing Patient Attitudes Toward Dental Care By: Jackie Ulasewich Cullen In the modern world, consumers have enough options to refuse to settle for anything less than the best service.…
The concept of “new dentistry” is reshaping how practices achieve sustainable growth, but most dentists and marketing professionals have never heard of it. New dentistry is a strategic shift that focuses on organically expanding your practice by taking full advantage of an often-overlooked resource: existing patients. Rather than focusing solely on attracting new patients, new dentistry aims to nurture relationships with current patients so they will return, accept more treatments, and refer others.
