August marks ten years since Shaw Berg and I partnered to create My Dental Agency. When we started, I knew we had something special, but I didn’t realize just how special it was. I never doubted we would be successful, but I didn’t imagine we would blow all our goals out of the water. I had no idea how incredible our team would become, the caliber of clientele we would attract, or the impact we would have on the dental industry.
Not to be outdone by other popular social media platforms, on July 10, 2025, Instagram made a powerful change that altered the way people find businesses online. For the first time, public posts from professional accounts are being indexed by search engines. That means your Instagram posts can work for you outside the app because they will now begin appearing in Google search results alongside your practice’s website and reviews.
As more of my clients move to a fee-for-service model to get away from the restrictions of insurance networks, I’ve noticed a rise in practices offering in-house membership or subscription plans. These self-administered savings plans provide an alternative for patients who don’t have insurance, as well as those whose dentist is out of network.
Whether your practice has been using 3D printing for years or just starting to explore the possibilities, it’s important to let people know about it. Marketing your technology will help you get more out of your investment by attracting high-quality patients who appreciate what modern dentistry can do.
What if the goal isn’t retirement but freedom?
That’s one of the themes in a recent conversation between My Dental Agency’s Jackie Cullen and Dr. David Phelps—former dentist, real estate investor, and founder of Freedom Founders, a private community for dentists who want more control over their time, money, and future.
We have big news to share: My Dental Agency has again been recognized as one of Tampa Bay’s Best Places to Work! The Tampa Bay Business Journal released its 2025 list, and MDA came in at #9 in the “Small Company” category—two spots higher than last year.
Scroll through Instagram or TikTok these days and you might notice something unexpected—dentists are going viral. Not for trendy dances, but for teeth tips, candid clips about diet and decay, and dramatic smile transformations. Their videos rack up thousands of views, and their practices are booked solid.
A blog can do much more than boost your SEO. It’s an opportunity to reflect on your priorities, highlight your practice’s expertise, and show patients the kind of care they can expect from your team.
You’ve invested in ads, boosted your online presence, and maybe even polished up your website and social media. The phone is ringing, and new patient leads are coming in—yet, your practice isn’t growing as expected. What gives?
You can have the best technology, the friendliest team, and years of experience, but if your online reputation doesn’t reflect that, prospective patients may never make it through your door. The American Dental Association reports that 84% of patients trust online reviews as much as recommendations from friends and family. It might be hard to believe, but in today’s digital-first world, your online presence may matter as much as your in-office experience.
