Dental insurance is a hot-button topic for practices that operate on a fully fee-for-service basis as well as those that are in network with every insurance company imaginable. The healthcare system has trained patients only to use providers within their insurance network. Practices usually include this in the list of cons when considering the fee-for-service model, and fee-for-service practices often struggle with overcoming the insurance bias with new patients. What if I told you that we’ve unlocked the secret to booking more new patient appointments even when your practice is out of network?
Our third installment of The Success Series showcases Mary Ann and Cassie Landry, two of the sharpest minds in dentistry. Mary Ann is the CEO and CVO (Chief Visionary Officer) at Consultants in Dental Aesthetics — a boutique practice in Spring, TX, just outside of Houston — and Cassie is the Director of Business Administration. Together, they are the driving force behind the practice’s remarkable success in a fiercely competitive market. Dr. Lee Brown, a highly successful Cincinnati practice owner, operator, and consultant himself, spoke with these business mavens to gain insights into their unique approach to running the practice and their partnership with MDA.
The Success Series | Why a Boutique Dental Practice Needs a Boutique Marketing Partner
We’re launching a new video project called The Success Series, featuring peer-to-peer interviews with our most successful clients. For the first episode, we asked one of our long-time clients, Dr. Lee Brown, practitioner/owner of Freedom Dental of West Chester in Cincinnati, Ohio, to interview Dr. Cassandra Murphy, practitioner/owner of Bozeman Gentle Dentistry in Bozeman, Montana, who started her practice from scratch just three years ago. Their conversation explores the key strategies Dr. Murphy implemented from the beginning to accelerate her success. The interview is full of valuable insights that will benefit new and established dentists alike.
The Success Series | Why Investing in Marketing Early Changed Everything
Picture this: An independent dental practice established for 30+ years in an affluent area has always relied on referrals and word of mouth to attract new patients. However, over the last decade or so, there’s been a noticeable decline in the number of new patients coming through the doors. At first, it wasn’t much of a concern. More recently, though, it has begun to impact the practice’s revenue. The dentist is hoping to retire in 5 to 10 years, but sustained negative growth is threatening their plans.
Digital Marketing for Mature Dental Practices: Good Business or Waste of Time?
This year marks the 10th anniversary of My Dental Agency, and, naturally, a significant milestone like this has prompted me to reflect on the changes I’ve witnessed since starting my company. Dental marketing has evolved over the last decade, but, for those of us who have been in the industry longer, we know it goes far beyond that.
A Decade of Dental Marketing
Recently, our co-founder, Jackie Cullen, sat down for an interview with Dr. Len Tau, a highly successful Philadelphia dentist and host of the Raving Patients podcast. Jackie’s episode, titled “More Than Marketing: Building a Premium Brand Patients Rave About,” features her latest book, Elite Dentistry: A Guide to Attracting Premium Patients.
MDA Co-Founder Jackie Cullen Featured on the Raving Patients Podcast
Online reviews are a goldmine of free marketing, yet most dental practices take them for granted. Yes, having a 5-star rating on Google and Facebook is an excellent goal. You want to show your pool of potential patients that your practice is the best. However, as some of the most recent data show, that star rating may not be as important as another factor: responses. Businesses that respond to their customers’ reviews win on all fronts.
Dental Practices Can’t Afford to Ignore Reviews, Literally
Build trust through authenticity. That’s not a slogan or a strategy. It’s something I practice every day in my company. Why is authenticity important? Consumers today are more informed and have the means to compare brands at their fingertips, anywhere, at any time, making them less loyal than ever.
How to Leverage Authenticity to Build Unshakeable Customer Loyalty
August marks ten years since Shaw Berg and I partnered to create My Dental Agency. When we started, I knew we had something special, but I didn’t realize just how special it was. I never doubted we would be successful, but I didn’t imagine we would blow all our goals out of the water. I had no idea how incredible our team would become, the caliber of clientele we would attract, or the impact we would have on the dental industry.
Grateful for 10 Amazing Years!
Not to be outdone by other popular social media platforms, on July 10, 2025, Instagram made a powerful change that altered the way people find businesses online. For the first time, public posts from professional accounts are being indexed by search engines. That means your Instagram posts can work for you outside the app because they will now begin appearing in Google search results alongside your practice’s website and reviews.








