Finding the right marketing partner for your dental practice can feel like throwing darts at a dartboard. If you’re lucky, you’ll hit a bullseye with the first marketing agency you choose; however, the average practice will try a few times before finding the right fit. So, how does a dental practice choose the right agency when they all promise results?
When it comes to marketing, most dentists we encounter are simply frustrated. I can’t tell you how many times a dentist has told my partner or me, “I’ve tried marketing before, and it didn’t work.” Sadly, it’s a common experience — and we’re changing it one practice at a time.
Now that digital marketing has become mainstream, likability is one of the most important characteristics a dental practice can exhibit. It’s no longer enough to have a website with a list of services and photos of perfect smiles. Patients want to feel connected to the people behind your practice.
The rules of search engine optimization (SEO) are changing as companies like Google and Microsoft rely more and more on AI to generate search results and people become more accustomed to using tools like ChatGPT, Copilot, and Gemini to get information. Business owners — including dentists — wanting to strengthen or simply maintain their online presence and rank highly in local search results now need to consider how AI is transforming the digital landscape.
The dental practices that experience consistent, sustained growth have one big thing in common: they are very serious about marketing. We’re not just saying this because we’re a marketing agency. This claim is based on a decade of working with hundreds of dental practices.
The Success Series continues with “Why Dr. Stacy Chose Foundation Over Gimmicks & How It Changed Her Marketing,” featuring Dr. Stacy Reece of Advanced Dentistry of Kearney in Kearney, Nebraska. In this installment, our Relationship Development Manager, Nicole Trailer, interviewed Dr. Reece to find out more about her experience as a My Dental Agency client.
Another installment in our Success Series, “Dr. Stryker: From Custom Marketing to 2-4x Bigger Cases,” features Dr. Chris Stryker from Lincoln Crossings Dental Care in North Huntingdon, Pennsylvania, and Dr. David Pearce, one of our esteemed Clinical Advisory Board members and a retired practice owner turned consultant. Dr. Stryker has been working with MDA for three years, and Dr. Pearce trusted MDA to handle his practice’s digital marketing for many years before refocusing. The two friends took a moment to catch up and talk about how working with My Dental Agency shaped their practices and their outlook on collaborating with a professional marketing agency.
Dental insurance is a hot-button topic for practices that operate on a fully fee-for-service basis as well as those that are in network with every insurance company imaginable. The healthcare system has trained patients only to use providers within their insurance network. Practices usually include this in the list of cons when considering the fee-for-service model, and fee-for-service practices often struggle with overcoming the insurance bias with new patients. What if I told you that we’ve unlocked the secret to booking more new patient appointments even when your practice is out of network?
Our third installment of The Success Series showcases Mary Ann and Cassie Landry, two of the sharpest minds in dentistry. Mary Ann is the CEO and CVO (Chief Visionary Officer) at Consultants in Dental Aesthetics — a boutique practice in Spring, TX, just outside of Houston — and Cassie is the Director of Business Administration. Together, they are the driving force behind the practice’s remarkable success in a fiercely competitive market. Dr. Lee Brown, a highly successful Cincinnati practice owner, operator, and consultant himself, spoke with these business mavens to gain insights into their unique approach to running the practice and their partnership with MDA.
We’re launching a new video project called The Success Series, featuring peer-to-peer interviews with our most successful clients. For the first episode, we asked one of our long-time clients, Dr. Lee Brown, practitioner/owner of Freedom Dental of West Chester in Cincinnati, Ohio, to interview Dr. Cassandra Murphy, practitioner/owner of Bozeman Gentle Dentistry in Bozeman, Montana, who started her practice from scratch just three years ago. Their conversation explores the key strategies Dr. Murphy implemented from the beginning to accelerate her success. The interview is full of valuable insights that will benefit new and established dentists alike.
