Marketing Archives - Page 5 of 11

Marketing, MyDentalAgency.comBy Jackie Ulasewich Cullen October 8, 2020

Today, more and more businesses are turning to text messaging as an important value-added tool in their marketing and customer retention arsenal. From contacting new patients to treatment promotions and appointment reminders, text messaging patients is the wave of the future. No one wants their new patient leads to go to the practice down the street because they weren’t as fast or as targeted in the way they responded. With text messaging as part of a practice’s lead response protocol, that won’t happen anymore.

Sending a TEXT message to the World

Advice, Marketing, MyDentalAgency.com, Team WorkBy Jackie Ulasewich Cullen September 24, 2020

So you’ve hired a dental marketing agency to provide you with new patient leads, but it’s not turning out how you thought it would. The first impulse might be to place blame. It’s tempting to see the process as one-sided, but it doesn’t have to be.

It’s A Partnership

Fun Facts, Marketing, MyDentalAgency.com, Paid AdsBy Jackie Ulasewich Cullen August 1, 2020

Do you remember dental marketing before the digital age when it was made up of TV commercials and print advertising? Back in the latter half of the 20th century, the big dental consumer companies used catch phrases and jingles in their advertisements, some you would probably remember today if you heard them again.

The Good Ole’ Days of Dental Marketing

Marketing, MyDentalAgency.com, Reputation ManagementBy Jackie Ulasewich Cullen June 29, 2020

Bad reviews can really hurt your practice, especially when the bad review is for another practice but ends up on your Google or Facebook page. Check out this case study to learn more and how you can build your reviews back up.

This Approach Helped Friendly Family Dentistry Grow

Marketing, MyDentalAgency.com, Published ArticlesBy Jackie Ulasewich Cullen April 14, 2020

What do new patients look for when choosing a dentist? People purchase products and services based more on the results, or benefits, they will receive rather than their features. The same goes for your patients. Businesses across the board like to describe their product’s bells and whistles or the many, many details of what’s included with their service. New patients, however, will resonate more with your marketing and brand when you describe how the results of a treatment will make them feel, because that is what they are really interested in. When you focus on features, well, you may blend in with every other dentist who delivers the same services. Here are a few examples to show you what we mean.

Features Vs. Benefits

Advice, Content Management, Marketing, Published Articles, Virtual ConsultationsBy Jackie Ulasewich Cullen April 11, 2020

Among the many questions we are being asked from our dentists, the most common one is, “What can I be doing now?” In some cases, dentists think they should just pare back or stop marketing; stop posting on Facebook, pause emails, stop their Google and Facebook ads and discontinue adding content to their website. We…

Ways to Market During These Uncertain Times

Marketing, MyDentalAgency.com, Paid Ads, Published Articles, Social MediaBy Jackie Ulasewich Cullen March 31, 2020

You’ve probably noticed on your practice’s Facebook page that you have the ability to boost your post, meaning that you pay a small amount of money to get a single post seen by a wider audience. You may even get messages from Facebook telling you how many more people will see your post if you…

To Boost or Not to Boost: What you should know about Facebook’s boost button

Advice, Marketing, Paid Ads, Published Articles, Social Media, WebsiteBy Jackie Ulasewich Cullen March 29, 2020

Chances are if you have been utilizing online patient reviews as part of your marketing strategy, you might get a not so flattering one every now and then. Everyone does. The question however, is how will this affect your practice and what can you do about them.

Less is More: The guide on decluttering your digital marketing

Advice, Email Marketing, Marketing, MyDentalAgency.comBy Jackie Ulasewich Cullen March 4, 2020

Practices often ask us, “Should I continue running an ad on this site?” or “Should I continue spending money on these postcards?” Our question to them is, have you tracked the results of the campaign? One of the biggest challenges with marketing is measuring results. While not all of your marketing efforts can be precisely tracked, much of it can.

Data Driven Marketing

Advice, Marketing, MyDentalAgency.com, Reputation ManagementBy Jackie Ulasewich Cullen February 17, 2020

Not all dentists are the same, but do your patients know that? When we ask doctors what makes them unique most of them give us the same answer, “ We are friendly, have a great team and use state-of-the-art technology.” These are all great attributes, but how will this make you different from all the…

Sending a TEXT message to the World

It’s A Partnership

The Good Ole’ Days of Dental Marketing

This Approach Helped Friendly Family Dentistry Grow

Features Vs. Benefits

Ways to Market During These Uncertain Times

Data Driven Marketing

What Makes You, You

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Category Archives: Marketing