a black background with our logo and a web search bar that says, "Understanding Organic Search"

Advice, MyDentalAgency.com, Website

Optimizing your dental practice’s online content for organic search, also known as search engine optimization (SEO), will enhance its visibility by boosting its ranking in the results. Additionally, effective SEO can be a significant factor in long-term growth for any dental practice dedicated to maintaining a strong online presence. However, for those who are not well-versed in the science of organic rankings, SEO can be intimidating. While SEO can get complicated, the basic concepts are pretty straightforward. Allow me to break it down for you and demonstrate how SEO can help your practice.

Understanding Organic Search and What It Means for Your Dental Practice

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MyDentalAgency.com, Reputation Management, Social Media

Whatever your opinion about TikTok, there’s no denying it’s a popular social media platform with a growing number of content creators and users. Small business owners, especially, are finding TikTok to be a useful tool for promoting products and services and educating customers. You might be surprised to learn that a number of dentists have successfully created accounts, attracting thousands of followers. I know that TikTok is not for everyone, but for practices looking to grow their social media following, it can be an excellent addition.

Leveraging TikTok to Promote Your Dental Practice

Advice, Marketing, My Dental Agency, MyDentalAgency.com

Marketing agencies don’t just work with business owners, or in our case, dentists. In fact, most of the time, our main point of contact for a practice is an office manager, a marketing specialist, or a senior team member with coordinating marketing for the practice as one of their many responsibilities. Karinna, who is the marketing liaison for her practice and an MDA Clinical Advisory Board member was kind enough to record a quick video with advice for others in her position.

Working with a Marketing Agency: One Team Member’s Perspective

Fun Facts, My Dental Agency, MyDentalAgency.com

For the last 18 years, the Tampa Bay Business Journal has been ranking local employers in its annual list of Tampa Bay’s Best Places to Work. This year, My Dental Agency made the cut, coming in at #11 for businesses with 10 to 24 employees. The competition to get on the list is stiff. Companies must be nominated by their employees and go through a vetting process just to be considered. My Dental Agency clearly passed with flying colors!

My Dental Agency Is One of Tampa Bay’s Best Places to Work!

My Dental Agency, MyDentalAgency.com, Team Work

Emily Stanley joined My Dental Agency in 2022 as a video designer and has since taken on the role of project manager as well. In her time with us, she’s hit the ground running, learning new skills and taking on challenges that test her innate creativity and problem-solving skills. While Emily is no stranger to digital marketing, most of her career and training have been in an entirely different area.

Say Hi to Emily, Our Featured MDA Team Member

Advice, MyDentalAgency.com, Reputation Management

Word of mouth is still alive and kicking in the digital age. A friend’s recommendation carries a lot of weight if someone is looking for a dentist they can trust. When it comes to word-of-mouth referrals, digital marketing is influential on both sides of the equation: the patient making the referral and the potential new patient they are referring. In essence, a consistent and strong digital presence boosts referrals.

Digital Marketing is the Key to More Patient Referrals!

CAB - Clinical Advisory Board, Clinical Advisory Board, MyDentalAgency.com, Video

We love highlighting our successful clients, like Dr. Brown, especially when they are so kind to share information that can help other practices achieve their goals. His latest venture is off to a great start. We support him wholeheartedly in this endeavor, and it’s pretty clear from his interview with Jackie that the feeling is mutual.

Rapid Fire Q&A with Dr. Lee Brown – Freedom Dental Coach

Marketing, MyDentalAgency.com, Reputation Management

A Google Business Profile is more than just a listing with your practice’s address, phone number, and website. It is one of the primary ways your potential patients will find your practice and engage with it online. If you have not completed your practice’s GBP profile yet, you should do so soon, and you’ll want to follow this guide to building and optimizing it to attract new patients.

Optimizing Your Google Business Profile to Attract New Patients