Business leaders young and old face the same problem — how to form a solid team that will work hard to promote the business’s success. Whether it’s a new business or an established one, the people you recruit will be crucial to your survival.
There are plenty of patients for every dental practice to be successful, which is why we never want our clients to obsess over what others are doing as far as pricing, promotions, or advertising. However, we do actively encourage them to stay aware of what is going on around them in general.
Do You Know What’s Happening In Your Market?
Has your marketing strategy been producing the results you want? Do you feel like your efforts are falling flat? Perhaps it’s time to take a good look at your current marketing strategy and make some changes. Implementing three simple strategies could vastly improve the marketing results for your practice.
3 Things You Should Change in Your Marketing Right Now
When something doesn’t go exactly the way we want it to, it’s easy to point fingers at external factors. We are not usually inclined to admit that we ourselves may be responsible for the undesirable outcome.
Marketing Agency vs. Business Owner: Who’s to Blame When Leads Don’t Convert to Customers?
Is your practice taking advantage of every sales opportunity that comes its way during the day? Does your staff know what sales leads look like? Surprisingly, while many dental practices believe they are capitalizing on all the opportunities they receive to sell to patients, they are actually not.
How Does Your Practice Handle Sales Leads?
In this article, I want to go a bit deeper, because the CAB is also a resource for our clients and dental professionals who don’t work with us and are looking for advice on how digital marketing can benefit them.
A Valuable Resource: The Clinical Advisory Board – Part II
This article originally appeared in the October/2022 issue of the Academy of General Dentistry’s AGD Impact magazine. How to market clear aligners at your practice By: Jackie Ulasewich Cullen With the surging popularity of clear aligners among orthodontists and dentists alike, the landscape for offering this treatment has become ultra competitive. A dental practice wanting…
How to market clear aligners at your practice
I’ve always believed that you should surround yourself with people who have different skills and abilities than you do, and fortunately, I’ve been able to do that through the team we’ve built and our clients.
A Valuable Resource: Why We Have a Clinical Advisory Board
One of our longtime clients and a trusted CAB member, Dr. David Pearce, recently shared with us his experience with digital marketing as a dental professional. We asked him what qualities are important in a marketing agency, and this is what he had to say:
Qualities You Should Look For in a Marketing Agency.
Everyone has at least one cringeworthy customer service story. Sometimes it is amusing to learn about how a vendor and merchant botched their opportunity to make a good impression.Everyone has at least one cringeworthy customer service story. Sometimes it is amusing to learn about how a vendor and merchant botched their opportunity to make a good impression.
