If you think blogs are just for offering parenting advice and providing recipes, you’re wrong. Blogs are instrumental in building businesses, including your dental practice. Here are just a few ways they can help you grow your practice: They keep your website fresh with new content — Your website needs to be updated with new…
One of the best ways to keep your marketing content fresh is to take advantage of the holidays. From a “Jacked-Up Jack o’ Lantern Teeth” contest at Halloween to a “Show Your Teeth Some Love” photo contest for Valentine’s Day, they give your patients a break from the typical dentistry themed posts and remind them…
We all know who the real hero was in Rudolph the Red-Nosed Reindeer; Hermey the Elf! Without his wizard-like dentistry skills, the Abominable Snowman would have devoured everyone in the North Pole. We’ve been in awe of Hermey’s fearlessness for quite a while, so when he asked if he could do an internship with us…
Valentine’s Day is the perfect time to show the people in our lives – even patients – how much we love and appreciate them. No need to rush to the florist or purchase a Whitman’s Sampler, though. Small gestures like the ones below are often all someone needs to know that they matter. Gotta Love…
Just when you think Mark Zuckerburg is going to run out of ideas – BAM! – he blows up the internet with Facebook Live. If you haven’t seen notifications in your Facebook feed or seen the television ads, then wait ‘till you learn what Facebook Live can do and how you can use it to…
This article originally appeared in the January/2017 issue of the Academy of General Dentistry’s AGD Impact magazine. Social media has revolutionized the marketing industry, but as great a tool it is for business, it still has some limitations. Even if you use platforms such as Facebook, Twitter, Instagram, etc., there’s a chance that your patients…
This article originally appeared in the August/2016 issue of the Academy of General Dentistry’s AGD Impact magazine. “I’m a dentist. Why do I need a website or Facebook page? And if I have one, why do I still need a blog?” How you react to these questions can impact the effectiveness of your marketing efforts…
Avoid Online Obsoletion with Facebook Ads Technology is a fickle beast. One moment, a platform is all the rage, the next, it is completely obsolete. As a result, there are plenty of headstones in the cyber cemetery: AOL Instant Messenger, MySpace, Friendster… but one social networking site that has proven to be enduring is Facebook.…
Snapchat and Geofilters Do you think that the latest Internet phenomena, Snapchat, doesn’t have a place in your practice? Think again! Here is your chance to make your marketing fun and even more effective in reaching both parents and their tech-savvy children, your patients, to whom the Internet is already an integral part of their…
You need to just grin and bear it. Your dental practice is not the right fit for every patient. The “Who is my target audience?” question is the one you must ask because a message tailored to all is a message received by none. Perhaps you’d like to target patients who are suffering from sore…
