Recently, our co-founder, Jackie Cullen, sat down for an interview with Dr. Len Tau, a highly successful Philadelphia dentist and host of the Raving Patients podcast. Jackie’s episode, titled “More Than Marketing: Building a Premium Brand Patients Rave About,” features her latest book, Elite Dentistry: A Guide to Attracting Premium Patients.
Online reviews are a goldmine of free marketing, yet most dental practices take them for granted. Yes, having a 5-star rating on Google and Facebook is an excellent goal. You want to show your pool of potential patients that your practice is the best. However, as some of the most recent data show, that star rating may not be as important as another factor: responses. Businesses that respond to their customers’ reviews win on all fronts.
Build trust through authenticity. That’s not a slogan or a strategy. It’s something I practice every day in my company. Why is authenticity important? Consumers today are more informed and have the means to compare brands at their fingertips, anywhere, at any time, making them less loyal than ever.
August marks ten years since Shaw Berg and I partnered to create My Dental Agency. When we started, I knew we had something special, but I didn’t realize just how special it was. I never doubted we would be successful, but I didn’t imagine we would blow all our goals out of the water. I had no idea how incredible our team would become, the caliber of clientele we would attract, or the impact we would have on the dental industry.
Not to be outdone by other popular social media platforms, on July 10, 2025, Instagram made a powerful change that altered the way people find businesses online. For the first time, public posts from professional accounts are being indexed by search engines. That means your Instagram posts can work for you outside the app because they will now begin appearing in Google search results alongside your practice’s website and reviews.
As more of my clients move to a fee-for-service model to get away from the restrictions of insurance networks, I’ve noticed a rise in practices offering in-house membership or subscription plans. These self-administered savings plans provide an alternative for patients who don’t have insurance, as well as those whose dentist is out of network.
Whether your practice has been using 3D printing for years or just starting to explore the possibilities, it’s important to let people know about it. Marketing your technology will help you get more out of your investment by attracting high-quality patients who appreciate what modern dentistry can do.
What if the goal isn’t retirement but freedom?
That’s one of the themes in a recent conversation between My Dental Agency’s Jackie Cullen and Dr. David Phelps—former dentist, real estate investor, and founder of Freedom Founders, a private community for dentists who want more control over their time, money, and future.
We have big news to share: My Dental Agency has again been recognized as one of Tampa Bay’s Best Places to Work! The Tampa Bay Business Journal released its 2025 list, and MDA came in at #9 in the “Small Company” category—two spots higher than last year.
Scroll through Instagram or TikTok these days and you might notice something unexpected—dentists are going viral. Not for trendy dances, but for teeth tips, candid clips about diet and decay, and dramatic smile transformations. Their videos rack up thousands of views, and their practices are booked solid.
