With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.
Dental insurance is a hot-button topic for practices that operate on a fully fee-for-service basis as well as those that are in network with every insurance company imaginable. The healthcare system has trained patients only to use providers within their insurance network. Practices usually include this in the list of cons when considering the fee-for-service model, and fee-for-service practices often struggle with overcoming the insurance bias with new patients. What if I told you that we’ve unlocked the secret to booking more new patient appointments even when your practice is out of network?
These real dental teams share how PatientCaptureNow has transformed their daily workflow. Saving hours, streamlining communication, and helping them connect with more patients.
This is what success inside PatientCaptureNow looks like: teams who set goals, track their wins, and turn more online leads into scheduled appointments. It’s not luck. It’s a system that helps practices follow up the right way, turning online appointment requests into scheduled patients.
Our third installment of The Success Series showcases Mary Ann and Cassie Landry, two of the sharpest minds in dentistry. Mary Ann is the CEO and CVO (Chief Visionary Officer) at Consultants in Dental Aesthetics — a boutique practice in Spring, TX, just outside of Houston — and Cassie is the Director of Business Administration. Together, they are the driving force behind the practice’s remarkable success in a fiercely competitive market. Dr. Lee Brown, a highly successful Cincinnati practice owner, operator, and consultant himself, spoke with these business mavens to gain insights into their unique approach to running the practice and their partnership with MDA.
As a digital marketing specialist, part of my job is to help dental practices capitalize on current and future trends. Right now, we are witnessing a major shift in online behavior, and it spells opportunity for dentists seeking to grow their practices.
We’re launching a new video project called The Success Series, featuring peer-to-peer interviews with our most successful clients. For the first episode, we asked one of our long-time clients, Dr. Lee Brown, practitioner/owner of Freedom Dental of West Chester in Cincinnati, Ohio, to interview Dr. Cassandra Murphy, practitioner/owner of Bozeman Gentle Dentistry in Bozeman, Montana, who started her practice from scratch just three years ago. Their conversation explores the key strategies Dr. Murphy implemented from the beginning to accelerate her success. The interview is full of valuable insights that will benefit new and established dentists alike.
Picture this: An independent dental practice established for 30+ years in an affluent area has always relied on referrals and word of mouth to attract new patients. However, over the last decade or so, there’s been a noticeable decline in the number of new patients coming through the doors. At first, it wasn’t much of a concern. More recently, though, it has begun to impact the practice’s revenue. The dentist is hoping to retire in 5 to 10 years, but sustained negative growth is threatening their plans.
When a practice already excels at patient experience and clinical excellence, what does it take to go even further? In this episode of The Success Series, Dr. Lee Brown sits down with MaryAnn and Cassie from Consultants in Dental Aesthetics,Dr. Landry’s high-end, boutique practice in Texas, to talk about what happens when a marketing partnership truly feels like an extension of your team.
What happens when you treat marketing as a long-game, and keep testing? In this peer interview, Dr. Pearce talks with Dr. Stryker about moving beyond cookie-cutter tactics to a custom, experiment-driven strategy with MDA that led to more of the right patients and 2–4x growth in larger cases in ~2.5–3 years.
When Dr. Murphy opened her practice from scratch, she made the bold decision to invest in marketing from day one. Three years later, her practice has exceeded new patient goals every month, giving her the lifestyle and work–life balance she wanted from the start.
