You see them on your daily commute, hear them on the radio, and see them on TV: political ads. No matter which side of the aisle we sit on, most of us can’t wait for November 6 to come and go so we can move past the partisanship and return to good old fashioned billboards,…
Just as you delight in the success stories of your patients, we revel in the successes of our clients. One of our favorite clients not only achieved the goals they established to meet, they exceeded them, making this practice’s success story one worth sharing. The Background This well-established mid-western practice had three dentists and an…
You already know that posting regularly on Facebook is the best way to engage your patients, but when you’re up to your elbows in fillings, implants, and veneers, it’s hard to come up with new ideas. Lucky for you, this is our forte. When you’re struggling to come up with post-worthy material, here are just…
If someone were to ask you or one of your team members what makes your practice special, what would you say? More importantly, what would you say that might actually convince someone to choose YOU over your competitors? If you can’t put it into words, it’s time to define what makes you and your practice…
You’ve probably heard the phrase “Jack of all trades, Master of none.” This is exactly what you are if you are trying to market for every treatment under the sun! It’s far more effective to narrow your marketing and target the patients who are interested in the services that you actually want to do. Here’s…
When someone learns about My Dental Agency, their first question is inevitably: How’d you get into dental marketing? Why dental, of all things? Well … there are several reasons why we’re passionate about what we do. Here are just a few of them: Why the dental industry in particular? We’ve seen what mass marketing groups…
Your next appointment is with a new patient. You enter the treatment room, introduce yourself, and then your patient — let’s call him Steve — tells you what you’re going to do. You’re going to replace his amalgam fillings with composite, give him a new crown, and maybe squeeze in a little bone grafting, too.…
It’s summer. The extra hours of sunlight and overall jovial feeling of the season has everyone in your office in a good mood. You might even find that you have some down time between patients this time of year. That’s not necessarily a bad thing, though. While your patients are vacationing, attending summer camps and…
If you’ve never worked with a digital marketing agency and are hesitant, we understand why. You went to school to practice dentistry, not to become a marketing wizard; trying to vet marketing agencies while simultaneously running your practice would be overwhelming to anyone. And when you try to get a grasp on marketing so you…
You are a well-trained, proficient expert in the dentistry field. That should be enough to bring patients through the door, right? Wrong. Your degree and shingle alone may give you professional credibility, but that’s not the only thing people consider when looking for a new dentist. The truth is, your practice personality probably carries more…
