With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.
It is often asked, “what is the best marketing channel to use for a dental practice?” Is it social media, video, email marketing, website, pay-per-click, direct mail..? How do you define “best” dental marketing? Do you define it by the most important, the one that brings in the most patients, the channel that gets your…