With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.
What do new patients look for when choosing a dentist? People purchase products and services based more on the results, or benefits, they will receive rather than their features. The same goes for your patients. Businesses across the board like to describe their product’s bells and whistles or the many, many details of what’s included with their service. New patients, however, will resonate more with your marketing and brand when you describe how the results of a treatment will make them feel, because that is what they are really interested in. When you focus on features, well, you may blend in with every other dentist who delivers the same services. Here are a few examples to show you what we mean.
Among the many questions we are being asked from our dentists, the most common one is, “What can I be doing now?” In some cases, dentists think they should just pare back or stop marketing; stop posting on Facebook, pause emails, stop their Google and Facebook ads and discontinue adding content to their website. We…
While I am well aware of the seriousness of the current situation, I felt it necessary to share positive things I have encountered during this challenging time, in hopes that you may get inspired. It’s time to turn off the news, take a break from the headlines and tune into what’s going on behind the…
You’ve probably noticed on your practice’s Facebook page that you have the ability to boost your post, meaning that you pay a small amount of money to get a single post seen by a wider audience. You may even get messages from Facebook telling you how many more people will see your post if you…
Chances are if you have been utilizing online patient reviews as part of your marketing strategy, you might get a not so flattering one every now and then. Everyone does. The question however, is how will this affect your practice and what can you do about them.
Practices are facing unprecedented times and the most savvy practices are taking this opportunity to shift their marketing focus and find ways to stay relevant and active. We are shifting our campaigns to focus on virtual consults in order to help our clients continue to see new and existing patients while their practice is either…
We recognize that most practices are taking the ADA recommendation and closing their doors to non-elective treatments. For those teams who remain in the practice, this is a good time to give them a refresher on how to handle new patient calls and deliver good customer service. Even if the team is not in the…
When we speak to new clients we often find that their website, Facebook, blogs, and other online platforms all look different making it difficult for patients to see they belong to the same practice. There is no branding-the use of fonts, colors and imagery from one place to the next is different, and there is nothing consistent about the messaging. You have to wonder, how would this make a new patient feel about your practice?
Practices often ask us, “Should I continue running an ad on this site?” or “Should I continue spending money on these postcards?” Our question to them is, have you tracked the results of the campaign? One of the biggest challenges with marketing is measuring results. While not all of your marketing efforts can be precisely tracked, much of it can.
Not all dentists are the same, but do your patients know that? When we ask doctors what makes them unique most of them give us the same answer, “ We are friendly, have a great team and use state-of-the-art technology.” These are all great attributes, but how will this make you different from all the…
