This article originally appeared in the April/2019 issue of the Academy of General Dentistry’s AGD Impact magazine. While some may feel that New Year’s Day is the perfect time for a fresh start, we happen to think it’s whatever day we dedicate to Spring Cleaning. It’s a great time to reevaluate what’s been working or…
Take a second to think of the most recognizable brands you can, not matter what their purpose. We’ll wait … Chances are, you thought about Nike, Coca-Cola, Visa, Wendy’s, and other corporate giants. What do these businesses have in common (besides big bucks)? They use a comprehensive marketing approach. While you don’t have the same…
If you’ve ever watched American Idol, Shark Tank, or Extreme Makeover, one thing is clear: Everyone loves a success story. Witnessing personal or professional transformations are not only heartwarming, but often times motivational, as well. After all … if they can do it, why can’t you? This is also true of your practice, which is…
We may be repeating ourselves, but sleep dentistry should be on your radar. Sleep apnea is pervasive, and potential patients are seeking solutions. How do we know? Because our clients that offer sleep dentistry have met with great success. In fact, one particular client recently gained 237 leads from a single Facebook ad! What’s the…
If you’re looking for new ways to engage your patients, then luck is on your side. St. Patrick’s Day provides the perfect opportunity to stay in front of your patients, show them that you’ve got a touch of the Blarney in you, and keep all eyes — Irish or otherwise — smiling. Here are a…
You’ve been feeling overwhelmed by wearing so many different hats. You want to focus on dentistry, but that will mean trusting others with the myriad responsibilities of running a business — and that hasn’t worked out for you in the past. If you’ve been burned by a marketing (or any other) agency, it’s time to…
This article originally appeared in the January/2019 issue of the Academy of General Dentistry’s AGD Impact magazine. When most people consider the concept of vulnerability, they automatically associate it with weakness. The truth is, the ability to demonstrate vulnerability is an effective leadership strategy. If you’re proud of your ability to keep a stiff upper…
It’s February, and love is all around. Retail display windows are adorned with red and pink, road-side flower vendors are assembling their signage, and couples young and old are making reservations at their favorite restaurants. Valentine’s Day isn’t just about romantic love, though. You can get in on the love, too. How? By making sure…
We’re all familiar with the concept of New Year’s resolutions. The beginning of a new year is the perfect time to refocus and set goals that will help us be the best version of ourselves. New Year’s Day also creates the perfect opportunity to set goals for your dental practice. Be SMART! Non-specific goals are…
On New Year’s Eve, it’s all about the ball dropping in Times Square, fireworks with friends and neighbors, and stealing a kiss from your loved ones at midnight. When we wake up on New Year’s Day, it’s a whole new story. The first day of the new year provides an opportunity for everyone to start…
