With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.
This article originally appeared in the July/2019 issue of the Academy of General Dentistry’s AGD Impact magazine.
You take great pride in offering the highest quality dentistry available. You invest in the best equipment, attend training sessions to grow professionally and hold memberships in the most renowned organizations. Therefore, you don’t feel obligated to offer discounted treatments. Aren’t patients willing to pay for quality treatment?
The short answer is yes, but competing in a market that is saturated with businesses offering specials and discounts can be tricky. To resonate with the right patients, you have to appeal to their appreciation of excellence.
Facebook is still the place to be if you want to connect with your current patients and attract new ones. In fact, 74% of US adult Facebook users visit the site at least once a day. Those posts that come across the Facebook newsfeed of people who have liked your practice’s page, otherwise known as organic posts, play an important part in building your online brand. In order to get seen though, organic posts should contain content that elicits likes and comments. The more engagement a post receives, the more it will be shown on the newsfeed.
It’s easy for lead forms and appointment requests that come through your website to get lost in the shuffle. With all that your team has to do, responding to these requests as they come in can be challenging. With the right system in place, however, your practice can stay on top of these new patient leads. After all, these are people asking for consultations or appointments and they should be treated as a high priority. By following these best practices, you can keep up with your new patient lead requests without letting them fall through the cracks.
Lisa is new to the area, and found your dental office by doing a search on the internet. She is eager to set up an appointment, and is also calling a few other dental practices to find the best fit. She speaks with your receptionist, but the call ends with Lisa saying, “Let me think about it.” You never hear from Lisa again. Not only did you lose her as a potential patients, but you also lost out on referrals she would have given to her family and friends.
Positive patient reviews can have a big impact on your practice. A recent study showed that 90% of people’s purchasing decisions are influenced by online reviews. Why not harness the power of reviews to help your grow your practice.
When you use Google to look up a product or business, you’re inundated with text. You see relevant search results, one after another, and then scroll down to another list of related searches. You click on a search result that fits then are whisked away to a website that isn’t quite what you were looking…
When a practice is interested in our services, we go to great lengths to provide a detailed marketing strategy that is backed by data and LOTS of experience. Whether they want to grow a brand new practice or simply want to draw more quality patients, we’ve got solutions. Those we meet with almost always believe…
This article originally appeared in the April/2019 issue of the Academy of General Dentistry’s AGD Impact magazine. While some may feel that New Year’s Day is the perfect time for a fresh start, we happen to think it’s whatever day we dedicate to Spring Cleaning. It’s a great time to reevaluate what’s been working or…
Take a second to think of the most recognizable brands you can, not matter what their purpose. We’ll wait … Chances are, you thought about Nike, Coca-Cola, Visa, Wendy’s, and other corporate giants. What do these businesses have in common (besides big bucks)? They use a comprehensive marketing approach. While you don’t have the same…
If you’ve ever watched American Idol, Shark Tank, or Extreme Makeover, one thing is clear: Everyone loves a success story. Witnessing personal or professional transformations are not only heartwarming, but often times motivational, as well. After all … if they can do it, why can’t you? This is also true of your practice, which is…
