To Instagram or Not to Instagram These days, having a strong online presence is an essential part of a business’s marketing strategy. A well-developed website is a must, and many have found success with Facebook as well as other digital marketing strategies to create visibility online. Instagram has also become an attractive marketing tool. But…
So you’ve hired a dental marketing agency to provide you with new patient leads, but it’s not turning out how you thought it would. The first impulse might be to place blame. It’s tempting to see the process as one-sided, but it doesn’t have to be.
In Part 3, we review a proven system that will connect with your new patients in a timely manner so you don’t lose out on those leads. PatientCaptureNow is an automated system that takes lead follow up out of the hands of your busy team and ensures that new patients are responded to immediately and consistently.
There’s a popular saying that goes, “When times are good you should advertise. When times are bad you must advertise.” During this time of uncertainty, some practices have decided to cut back on their marketing. They are pessimistic about marketing their practice right now and they decide to wait out this period by turning off their ads, and holding off on communicating with their audience. What this really means is that it’s prime time to market your practice.
Do you remember dental marketing before the digital age when it was made up of TV commercials and print advertising? Back in the latter half of the 20th century, the big dental consumer companies used catch phrases and jingles in their advertisements, some you would probably remember today if you heard them again.
Last month in Part 1 of our Capturing New Patients series we talked about the challenges of following up with new patient leads when you and your team are busy juggling the day to day activities of your practice.
This article originally appeared in the July/2020 issue of the Academy of General Dentistry’s AGD Impact magazine.
If COVID-19 has taught us anything, it’s that marketing your dental practice online is more important than ever, but that the message may have changed. The crisis has trained people to reach for their computers for information, products and services instead of heading out to Main Street. It has also reframed how we interact with the world and each other; what is safe and what is not is still a question in many people’s minds.
Were you one of the practices that continued to engage with patients while your practice was shut down? If you weren’t, you have some catching up to do.
