As we move into the season of tricks and treats, it’s a good time to shine a light on some of the marketing missteps that could be sneaking up on your dental practice. While we’re not talking about things that go bump in the night, these marketing mistakes can definitely give your business a fright!
The digital marketing world evolves so quickly that it can be hard to keep up (even for us digital marketers). While there are now more social media and digital platforms to consider than ever before, that doesn’t mean “older” marketing strategies have lost their edge.
What does your dental practice’s current marketing strategy look like? If you’re focusing on only one or two marketing activities (or none at all!), you’re missing a key component in driving your practice’s growth. Listen to Jackie Cullen, co-founder of My Dental Agency, explain why a comprehensive marketing strategy is essential—and how it can help your practice reach its full potential.
With so many options available, choosing the right marketing agency for your dental practice might seem overwhelming. How do you ensure the agency you select aligns with your goals and can drive the results you’re looking for?
Whether you manage your dental practice’s marketing in-house, work with an agency, or have a mix of both, there may be times when you question the effectiveness of your marketing strategy.
The concept of “new dentistry” is reshaping how practices achieve sustainable growth, but most dentists and marketing professionals have never heard of it. New dentistry is a strategic shift that focuses on organically expanding your practice by taking full advantage of an often-overlooked resource: existing patients. Rather than focusing solely on attracting new patients, new dentistry aims to nurture relationships with current patients so they will return, accept more treatments, and refer others.
Modern dental practices need every advantage they can get in this digital age. Standing out among the competition is more important than ever to stay competitive and achieve sustainable growth. Therefore, understanding what patients want from your practice is key. One way to do that is through A/B testing—a tried-and-true marketing strategy to optimize ads and other content and increase online visibility.
Many elite dental practices have reservation fees to preserve the quality of their patient base and services. When implemented correctly, a reservation fee acts as a filter, ensuring that patients who schedule appointments are genuinely committed to receiving quality dental care. However, as with any strategy, its success hinges on proper execution.
Google has been updating and changing Google Business Profile this year, with a couple of important changes effective July 31st. Overall, the changes have been positive and enhanced Google Business Profile’s usefulness as a tool to increase online visibility. Dental practices that do not rely heavily on their Google profile may not notice the difference, but those that do need to know what to expect going forward.
