Have you thought about what you want to accomplish for your practice in 2024? Having clear goals for your dental practice is essential for business planning in general and from a marketing point of view as well. Your business goals will determine your marketing strategy for the year.
We asked CAB member Dr. Lee Brown — practitioner and partner at Brown & Gettings, DDS in West Chester, OH — to talk about his experience since his practice started working with MDA for digital dental marketing. He kindly made a video to share his thoughts, namely about ROI, or return on investment, and indirect marketing.
In today’s evolving marketplace, where patient expectations continue to shape the way dental practices operate, one key aspect has made its way to the forefront: diversity and inclusion in marketing.
Karinna, one of our Clinical Advisory Board members, was having trouble recruiting team members to create custom content for the practice’s social media. She’s started using a sign-up sheet, and it’s working! Now, people are volunteering every month to make content. Watch this video to see the spreadsheet and learn how Karinna is using it to keep her team engaged. Do you think this would work at your practice? For more marketing-related content, follow My Dental Agency!
Most dentists understand that marketing is almost all online now and may be looking for a way to make their digital marketing more effective. Whether you’re new to digital marketing or you have been harnessing the power of the Internet for some time, there are two things you can do immediately that will elevate your online marketing significantly.
As much as a dental practice may strive to keep patients happy, providing excellent care and service, sometimes negative reviews happen. We asked Dr. David Pearce, retired owner of a lucrative practice and current dental coach and MDA CAB member, to share some advice about how to deal with negative reviews.
My Dental Agency often relies on a Clinical Advisory Board, a panel of highly esteemed dental professionals we consult to ensure that we are creating accurate and useful campaigns for our clients. Recently, one of our CAB members, Dr. David R. Pearce, spoke about why he believes the CAB is essential. Listen to him here, and continue reading to learn more about why our CAB is such a valuable asset.
Understanding and implementing strategies to attract Premium Patients not only enhances the quality of care but also positions a practice for sustained success.
Meet Karinna, Dental Assistant, Clinical Advisory Board Member, and Marketing Point of Contact. She has a busy job assisting a doctor at a well-established dental practice and she also takes a lead role in the practice’s marketing. How does she do it all? Find out in this informative and revealing video.
You may have already heard that MDA & CandidPro recently teamed up to help a dental practice increase their clear aligner business, but that’s not all. The two companies have formed a partnership that will be valuable to dental practices across the country.
