Google has been updating and changing Google Business Profile this year, with a couple of important changes effective July 31st. Overall, the changes have been positive and enhanced Google Business Profile’s usefulness as a tool to increase online visibility. Dental practices that do not rely heavily on their Google profile may not notice the difference, but those that do need to know what to expect going forward.
Optimizing your dental practice’s online content for organic search, also known as search engine optimization (SEO), will enhance its visibility by boosting its ranking in the results. Additionally, effective SEO can be a significant factor in long-term growth for any dental practice dedicated to maintaining a strong online presence. However, for those who are not well-versed in the science of organic rankings, SEO can be intimidating. While SEO can get complicated, the basic concepts are pretty straightforward. Allow me to break it down for you and demonstrate how SEO can help your practice.
Whatever your opinion about TikTok, there’s no denying it’s a popular social media platform with a growing number of content creators and users. Small business owners, especially, are finding TikTok to be a useful tool for promoting products and services and educating customers. You might be surprised to learn that a number of dentists have successfully created accounts, attracting thousands of followers. I know that TikTok is not for everyone, but for practices looking to grow their social media following, it can be an excellent addition.
You probably know how many new patients come into your practice each month. But how did they find you? If you ask them where, they probably say “online” or “Facebook,” right? The co-founder of My Dental Agency explains how proper tracking gives you the validation of what is working and what isn’t with your practice’s marketing.
We know if you’re talking to agencies and looking for the right fit, you’ve probably got revenue and new patients in mind. Whether or not you’re considering MDA, our co-founder, Jackie Cullen, wanted to give you three priorities you may not have thought of before in your search for the perfect agency for your practice.
The market for dental implants keeps growing as more patients learn about them. Dental practices, wanting to meet the increasing need, are recognizing the need to market implants more aggressively. So why are so many dental practices struggling to book dental implant cases on a regular basis? The short answer is: It’s their approach.
Marketing agencies don’t just work with business owners, or in our case, dentists. In fact, most of the time, our main point of contact for a practice is an office manager, a marketing specialist, or a senior team member with coordinating marketing for the practice as one of their many responsibilities. Karinna, who is the marketing liaison for her practice and an MDA Clinical Advisory Board member was kind enough to record a quick video with advice for others in her position.
Dental practices everywhere have discovered the marketing power of social media. They use their creativity to gain followers and likes on Facebook, Instagram, YouTube and TikTok. For dentists who are not social media savvy, the idea of creating a Facebook page may seem intimidating. Still, any practice can build a successful social media presence by following some basic principles.
For the last 18 years, the Tampa Bay Business Journal has been ranking local employers in its annual list of Tampa Bay’s Best Places to Work. This year, My Dental Agency made the cut, coming in at #11 for businesses with 10 to 24 employees. The competition to get on the list is stiff. Companies must be nominated by their employees and go through a vetting process just to be considered. My Dental Agency clearly passed with flying colors!
Clear aligners are HOT! Dentists everywhere have added them to their menu of services. Whether your practice is new to the clear aligners game or has been offering them for years, perhaps your marketing could use a little help to attract the number of patients you desire. Marketing for clear aligners can be simple and manageable with some essential activities that will make a big difference in the results.
