There’s no single formula. But when your marketing investment is aligned with your goals, your patient base, and the stage of your practice, you’re in a much better position to grow with confidence.
With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.
What if the goal isn’t retirement but freedom?
That’s one of the themes in a recent conversation between My Dental Agency’s Jackie Cullen and Dr. David Phelps—former dentist, real estate investor, and founder of Freedom Founders, a private community for dentists who want more control over their time, money, and future.
What If Success Isn’t the End Goal? A Conversation with Dr. David Phelps
We have big news to share: My Dental Agency has again been recognized as one of Tampa Bay’s Best Places to Work! The Tampa Bay Business Journal released its 2025 list, and MDA came in at #9 in the “Small Company” category—two spots higher than last year.
My Dental Agency Named One of Tampa Bay’s Best Places to Work—Again!
By creating systems that support a smooth, thoughtful, and patient-centered experience from the very first touchpoint, your practice can build trust that lasts—and lay the groundwork for long-term growth.
Beyond the Chair: Why the New Patient Experience Starts Before the First Appointment
Scroll through Instagram or TikTok these days and you might notice something unexpected—dentists are going viral. Not for trendy dances, but for teeth tips, candid clips about diet and decay, and dramatic smile transformations. Their videos rack up thousands of views, and their practices are booked solid.
Dentists Are Having a Moment on Social Media
A blog can do much more than boost your SEO. It’s an opportunity to reflect on your priorities, highlight your practice’s expertise, and show patients the kind of care they can expect from your team.
Don’t Let Your Blog Be an Afterthought
Patients today are savvier than ever. They’re asking better questions, doing their research, and making more intentional choices about their health. They want providers who think beyond quick fixes and who understand that what happens in one part of the body can impact the rest.
Why Whole Health Dentistry Matters to Your Patients—and Your Practice
Imagine you’re planning a luxury vacation. Would you search for the cheapest hotel—or look for one that reflects the experience you want? Patients go through a similar process when choosing a dentist. Those seeking cosmetic enhancements, full-mouth restorations, or a more personalized level of care aren’t focused on price—they’re focused on quality, trust, and results.
4 Ways to Attract Premium Patients Online
You’ve invested in ads, boosted your online presence, and maybe even polished up your website and social media. The phone is ringing, and new patient leads are coming in—yet, your practice isn’t growing as expected. What gives?
Why Great Marketing Falls Flat Without a Retention Strategy
You can have the best technology, the friendliest team, and years of experience, but if your online reputation doesn’t reflect that, prospective patients may never make it through your door. The American Dental Association reports that 84% of patients trust online reviews as much as recommendations from friends and family. It might be hard to believe, but in today’s digital-first world, your online presence may matter as much as your in-office experience.
