We asked one of our long-standing clients if he’d rather receive 50 fresh leads or convert 20% more of his existing new patient opportunities. Without hesitation, he said he’d take a higher conversion rate over more leads any day. Our client’s response illustrates a fundamental marketing principle every dental practice should follow: Conversion is king.
When a dental practice reaches out to a marketing agency, the agency sends over a proposal with a list of services, pricing, and a general plan. We take a slightly different approach. Instead of starting out with a business proposal, we create a customized, comprehensive Marketing Master Plan.
With AI now available in every major web browser and search experience, more patients are using it every day to find what they need, including dental care. AI-generated search results have quickly changed how patients receive and compare information. For a dental practice, that shift means its overall online presence is more important than ever.
This article originally appeared in September/2026 on Entreprenuer.com. In-House Marketing Will Only Get You So Far. Here’s How Partnering With an Agency Can Take You Further. By: Jackie Ulasewich Cullen As your business grows, so do your marketing demands. If your team is spending more time maintaining campaigns than creating new opportunities, it may be…
The fast food chain stands out in a crowded field, consistently ranking at the top for customer satisfaction. The secret to the chain’s success isn’t that it continuously pumps out chicken sandwiches and waffle fries to as many diners as possible. While its sales are certainly impressive, as the third-largest fast food chain in the U.S., Chick-fil-A has built its brand on consistency.
Choosing a marketing partner is a big decision for any dental practice. During the discovery and sales process, you get to meet agency representatives, ask questions, and decide whether the relationship feels like the right fit. However, in most cases, once you’re officially a client, your “account” is handed off to someone you’ve never met before. That can be frustrating and discouraging, especially if you weren’t prepared for the change.
Every dental practice has different goals, competition, and opportunities. That’s why we don’t believe in sending the same proposal to every potential new client. Instead, we create a customized Marketing Master Plan that outlines what we recommend, why we recommend it, and how it aligns with the practice’s goals. In this Candid Conversation, Jackie Cullen and Nicole Trailer explain why a personalized strategy creates a stronger foundation than a standard list of services and pricing.
If your practice’s digital content isn’t getting as many clicks as it used to, it’s probably not because of your marketing strategy. With the rise of AI-generated search results and summaries, click rates on some content have fallen. That’s because patients don’t need to click through multiple links or pages to find what they need. They’re getting it directly from Google’s search results. As long as your practice is creating timely, engaging, and relevant digital content, a drop in clicks isn’t necessarily concerning.
Private dental practices have an advantage in marketing, though it may not be immediately apparent. While corporate practices have large budgets and teams of people to manage their marketing efforts, private practices naturally have personality and strong community ties that large corporations have to work hard to achieve. Patients seeking a higher-caliber experience, and there are plenty of them, prefer the personalized attention and continuity of care that a private practice provides.
In our daily routines, the details we encounter determine how we behave, feel, and move through our environment. When we’re in an unfamiliar place, details help us acclimate, feel comfortable, and understand our surroundings. For a dental practice, details shape how patients feel and what they remember. The details present or missing color the entire patient experience.
