In this short conversation, we unpack why today’s consumers (patients) are making decisions based less on what you say and more on how you make them feel.
With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.
When it comes to marketing, most dentists we encounter are simply frustrated. I can’t tell you how many times a dentist has told my partner or me, “I’ve tried marketing before, and it didn’t work.” Sadly, it’s a common experience — and we’re changing it one practice at a time.
Real Growth Happens Over Time, Not Overnight
Now that digital marketing has become mainstream, likability is one of the most important characteristics a dental practice can exhibit. It’s no longer enough to have a website with a list of services and photos of perfect smiles. Patients want to feel connected to the people behind your practice.
How Likable Is Your Practice?
Medical and dental insurance is the norm for patients in the US, yet insurance literacy remains surprisingly low. Most patients recognize common terms like deductible, coinsurance, and out-of-pocket maximum, but they’d be hard-pressed to explain what they mean or how insurance influences their care options.
How to Educate Patients about Out-of-Network Dental Care Without Scaring Them Away
The rules of search engine optimization (SEO) are changing as companies like Google and Microsoft rely more and more on AI to generate search results and people become more accustomed to using tools like ChatGPT, Copilot, and Gemini to get information. Business owners — including dentists — wanting to strengthen or simply maintain their online presence and rank highly in local search results now need to consider how AI is transforming the digital landscape.
What’s the Deal With AI Search Results?
The dental practices that experience consistent, sustained growth have one big thing in common: they are very serious about marketing. We’re not just saying this because we’re a marketing agency. This claim is based on a decade of working with hundreds of dental practices.
3 Common Behaviors of High-Performing Dental Practices
The dental industry stands at an interesting juncture in the current marketing landscape. Now more than ever, patients are discerning, informed, and, above all, skeptical. They’re unimpressed by images of flawless smiles on perfect faces. They scroll right past the blatant product pitches. Today’s dental patients crave realness. As we step into a new year, dental practices have an opportunity to ditch their polished-to-perfection personas for a more authentic marketing strategy that will transform reluctant prospects into loyal advocates.
How to Win Back Trust in the Age of Ad Blindness
The Real Reason Patients Choose One Practice Over Another Dentists are often told they need to be “likable” online but what does that actually mean? In this Candid Conversation, we break down why likability isn’t about being polished, trendy, or trying to appeal to everyone. It’s about showing enough of who you really are so…
The Real Reason Patients Choose One Practice Over Another
Slow and steady wins the race. Sometimes, you need to slow down to speed up. The journey of a thousand miles starts with one step. There are so many sayings that express the idea that slow progress is better than sudden success, yet most businesses don’t operate that way. On the contrary, business owners often feel an intense pressure to achieve instant success and dominate the market.
Don’t Confuse Fast Growth With Real Success. Here’s Why High-Performing Entrepreneurs Choose to Take It Slow.
A well-maintained Google Business Profile (GBP) has become a critical factor in how patients find dental practices online, and it should not be a surprise to anyone. Google has been open about prioritizing user experience and relevance to generate more relevant search results for its users. In competitive local markets, we often see that dental practices with active and complete GBPs are more visible in local search results, which aligns with Google’s stated priorities around relevance and accuracy.
