In our daily routines, the details we encounter determine how we behave, feel, and move through our environment. When we’re in an unfamiliar place, details help us acclimate, feel comfortable, and understand our surroundings. For a dental practice, details shape how patients feel and what they remember. The details present or missing color the entire patient experience.
Campaigns, reports, and results aren’t the only defining factors in a successful marketing partnership. They aren’t even the most important. Creating a collaborative working relationship with open communication, data-driven decisions, and a willingness to refine strategies as the practice evolves — these elements form the foundation for sustainable success. Just ask Dr. Stacey Reece, practitioner-owner of Advanced Dentistry of Kearney in Nebraska.
One of the biggest questions practices have before joining My Dental Agency is what happens after the sales process ends. In this Candid Conversation, Nicole Trailer and Jackie Cullen explain how our team transitions you from onboarding into ongoing support, who you’ll work with every day, and why personalized communication is one of the standards we hold ourselves to. You’ll get an inside look at how our boutique agency stays connected with clients long after the partnership begins.
If you ask a dentist why they chose to open their own practice, they’re unlikely to say they always dreamed of running a business full time. However, that’s the reality of having your own practice. Beyond seeing patients, practitioner-owners also have to manage staffing, finances, and daily operations. With such a full plate, marketing the practice is usually an afterthought, often assigned to a team member with a number of more important responsibilities.
In dentistry, competition is rising, and marketing is becoming more sophisticated. When measuring success, most dental practices like to track production, collections, and scheduled appointments. While those are important revenue indicators, they don’t help the practice understand the new patient acquisition journey from first contact to treatment acceptance. Why is that important? If people are contacting the practice but not becoming patients, it means all that potential is going somewhere else.
Think of the last memorable customer service experience you had. Does it stand out for being exceptional or terrible? I’m willing to bet the latter, not because most of us are experiencing bad customer service but because researchers have long believed that we’re wired to remember the negative more than the positive.
Every year, the Tampa Bay Business Journal (TBBJ) publishes a list of local companies raising the bar for workplace culture, and for the third time, My Dental Agency is on it! Being honored as one of Tampa’s Best Places to Work is an incredible accomplishment. But earning a spot on the list for three years is a testament to our commitment to supporting our team, and, by extension, our clients.
Every dental practice has a unique story, patient base, and vision for growth. In this episode of Candid Conversations, Jackie and Nicole discuss why effective marketing should never be one-size-fits-all. Learn how custom strategies, transparent communication, and a deep understanding of each practice help create marketing that feels authentic, stands out from the competition, and attracts the right patients.
Working with a boutique marketing agency like My Dental Agency offers several advantages, most notably personalized service that adapts to your practice’s needs. The cornerstone of exceptional service is communication, an area in which our entire team excels. It’s no secret that we are proud of our dedication to open, honest communication.
After ten years working exclusively with independently owned dental practices, MDA has developed a process for new clients that ensures the smoothest possible transition, whether they’re changing marketing agencies or hiring one for the first time. Our goal is to minimize hiccups, maximize satisfaction, and set our client and our team up for a successful, long-lasting relationship.
