The Success Series continues with “Why Dr. Stacy Chose Foundation Over Gimmicks & How It Changed Her Marketing,” featuring Dr. Stacy Reece of Advanced Dentistry of Kearney in Kearney, Nebraska. In this installment, our Relationship Development Manager, Nicole Trailer, interviewed Dr. Reece to find out more about her experience as a My Dental Agency client.
Every practice wants to know the same thing: What are the most successful practices doing that others aren’t?
In this Candid Conversation, Jackie shares what she’s observed across hundreds of practices and why a small group consistently rises to the top.
In the world of dentistry and in marketing, the competition is fierce. At MDA, we’re fully aware that other marketing agencies solicit our clients and sometimes even convince them to make the switch. However, it doesn’t always turn out to be a better deal for the practice. Often, the clients that leave return to us, and when they do, we welcome them with open arms, no judgment, no hard feelings. We simply pick up where we left off.
With fee-for-service gaining popularity among privately owned dental practices, many dentists want to know what it takes to succeed. In my experience working with fee-for-service practices, the top-performing dentists know exactly which patients they wish to serve and are committed to providing an exceptional patient experience. Most importantly, their marketing strategy aligns with their goals.
It may be cliché, but that doesn’t make it any less true: Sometimes less is more. It’s exciting when your company starts to see a steady influx of interest, and it’s also tempting to say yes to every opportunity that comes along. After all, who knows how long the boom will last?
In this Success Series conversation, Nicole talks with Dr. Stacy about why she chose a foundation-first approach instead of gimmicky, surface-level marketing. She shares how MDA’s relationship-focused process aligned with her philosophy, what made her feel confident taking the next step, and how collaboration, creativity, and PatientCaptureNow have helped her boutique practice grow with intention and authenticity.
On this episode of Candid Conversations, Nicole and I talk about something that happens more often than you’d think, former clients returning after working with other agencies.
Another installment in our Success Series, “Dr. Stryker: From Custom Marketing to 2-4x Bigger Cases,” features Dr. Chris Stryker from Lincoln Crossings Dental Care in North Huntingdon, Pennsylvania, and Dr. David Pearce, one of our esteemed Clinical Advisory Board members and a retired practice owner turned consultant. Dr. Stryker has been working with MDA for three years, and Dr. Pearce trusted MDA to handle his practice’s digital marketing for many years before refocusing. The two friends took a moment to catch up and talk about how working with My Dental Agency shaped their practices and their outlook on collaborating with a professional marketing agency.
Going with your gut and not looking at the data will lead to misinformed marketing decisions. That’s why Jackie Cullen, co-founder of My Dental Agency, is so big on data. In her experience, data-based marketing decisions lead to more successful campaigns and higher quality business every time. Of course, you want to know more, so watch this video until the end. For more information about implementing data-driven marketing at your practice, contact MDA to set up a consultation.
Dental insurance is a hot-button topic for practices that operate on a fully fee-for-service basis as well as those that are in network with every insurance company imaginable. The healthcare system has trained patients only to use providers within their insurance network. Practices usually include this in the list of cons when considering the fee-for-service model, and fee-for-service practices often struggle with overcoming the insurance bias with new patients. What if I told you that we’ve unlocked the secret to booking more new patient appointments even when your practice is out of network?
