Not long ago, conversations about artificial intelligence in dental marketing felt speculative. Today, they’re becoming part of everyday conversations with dental practices.
With more than a decade of experience in corporate dental laboratory marketing and brand development, Jackie Ulasewich Cullen decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency with co-founder Shawn Berg. Since starting her company, she and her team have helped a wide variety of practices all over the nation focus their message, reach their target audience, and increase their sales through effective marketing campaigns.
A patient starts forming an opinion about your dental practice far earlier than you may think. With search results, AI-generated answers, online reviews, photos, videos, social media posts, and the practice website, they’re gathering information. Each impression helps the patient decide whether you and your team are credible, approachable, and trustworthy.
When Does a Patient Decide That They Trust Your Practice?
When a dental practice meets its new patient appointment goals every month, does that mean it’s growing? If the schedule remains booked day after day, is the practice raking in the revenue? In this two-part series, we’re answering these questions and more for dental practices seeking consistent, predictable, sustainable revenue growth.
Dental Practice Growth FAQ: Why More New Patients Isn’t Always the Answer
We asked one of our long-standing clients if he’d rather receive 50 fresh leads or convert 20% more of his existing new patient opportunities. Without hesitation, he said he’d take a higher conversion rate over more leads any day. Our client’s response illustrates a fundamental marketing principle every dental practice should follow: Conversion is king.
Before You Look for More Leads, Convert the Ones You Already Have
When a dental practice reaches out to a marketing agency, the agency sends over a proposal with a list of services, pricing, and a general plan. We take a slightly different approach. Instead of starting out with a business proposal, we create a customized, comprehensive Marketing Master Plan.
Why We Create a Marketing Master Plan
With AI now available in every major web browser and search experience, more patients are using it every day to find what they need, including dental care. AI-generated search results have quickly changed how patients receive and compare information. For a dental practice, that shift means its overall online presence is more important than ever.
AI Is Changing How Patients Find Dentists. Is Your Practice Ready?
This article originally appeared in September/2026 on Entreprenuer.com. In-House Marketing Will Only Get You So Far. Here’s How Partnering With an Agency Can Take You Further. By: Jackie Ulasewich Cullen As your business grows, so do your marketing demands. If your team is spending more time maintaining campaigns than creating new opportunities, it may be…
In-House Marketing Will Only Get You So Far. Here’s How Partnering With an Agency Can Take You Further.
The fast food chain stands out in a crowded field, consistently ranking at the top for customer satisfaction. The secret to the chain’s success isn’t that it continuously pumps out chicken sandwiches and waffle fries to as many diners as possible. While its sales are certainly impressive, as the third-largest fast food chain in the U.S., Chick-fil-A has built its brand on consistency.
What Do Chicken Sandwiches Have to Do With Dentistry?
Choosing a marketing partner is a big decision for any dental practice. During the discovery and sales process, you get to meet agency representatives, ask questions, and decide whether the relationship feels like the right fit. However, in most cases, once you’re officially a client, your “account” is handed off to someone you’ve never met before. That can be frustrating and discouraging, especially if you weren’t prepared for the change.
What Happens After You Become a My Dental Agency Client?
Every dental practice has different goals, competition, and opportunities. That’s why we don’t believe in sending the same proposal to every potential new client. Instead, we create a customized Marketing Master Plan that outlines what we recommend, why we recommend it, and how it aligns with the practice’s goals. In this Candid Conversation, Jackie Cullen and Nicole Trailer explain why a personalized strategy creates a stronger foundation than a standard list of services and pricing.
